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This website was created as a job case project to showcase a proposed marketing campaign for chiliz. It is not affiliated with or endorsed by chiliz.
NEW
NEW
NEW
Cristiano Ronaldo Effect
Activating the world’s largest football icon to supercharge global reach, media buzz, and mass adoption across crypto and non-crypto audiences alike.
Cristiano Ronaldo Effect
Activating the world’s largest football icon to supercharge global reach, media buzz, and mass adoption across crypto and non-crypto audiences alike.
Cristiano Ronaldo Effect
Activating the world’s largest football icon to supercharge global reach, media buzz, and mass adoption across crypto and non-crypto audiences alike.
Riyadh as a Web3 Fandom Hub
Positioning Saudi Arabia as a next-gen digital sports frontier, tapping into national innovation goals and a hyper-engaged regional fanbase.
Riyadh as a Web3 Fandom Hub
Positioning Saudi Arabia as a next-gen digital sports frontier, tapping into national innovation goals and a hyper-engaged regional fanbase.
Riyadh as a Web3 Fandom Hub
Positioning Saudi Arabia as a next-gen digital sports frontier, tapping into national innovation goals and a hyper-engaged regional fanbase.
Fan Token Launch
Kickstarting a new era of fandom through the official launch of Al Nassr’s Fan Token, enabling millions of fans to engage, vote, and earn rewards.
Fan Token Launch
Kickstarting a new era of fandom through the official launch of Al Nassr’s Fan Token, enabling millions of fans to engage, vote, and earn rewards.
Fan Token Launch
Kickstarting a new era of fandom through the official launch of Al Nassr’s Fan Token, enabling millions of fans to engage, vote, and earn rewards.
By the Numbers: The Power of Engagement
Impact
Impact
LunarLab
LunarLab
VibeCraft
VibeCraft
Sunbeam
Sunbeam
NeonVibe
NeonVibe
HorizonHue
HorizonHue
LunarLab
VibeCraft
Sunbeam
NeonVibe
HorizonHue
LunarLab
VibeCraft
Sunbeam
NeonVibe
HorizonHue
M
850M+ Followers Cristiano Ronaldo’s Global Fanbase - The most followed athlete in the world and a direct marketing channel for Al Nassr’s token.
M
850M+ Followers Cristiano Ronaldo’s Global Fanbase - The most followed athlete in the world and a direct marketing channel for Al Nassr’s token.
M
850M+ Followers Cristiano Ronaldo’s Global Fanbase - The most followed athlete in the world and a direct marketing channel for Al Nassr’s token.
€
100K € - Precision-Crafted Budget Deployment - Every euro allocated for ROI across 5 key crypto and football markets.
€
100K € - Precision-Crafted Budget Deployment - Every euro allocated for ROI across 5 key crypto and football markets.
€
100K € - Precision-Crafted Budget Deployment - Every euro allocated for ROI across 5 key crypto and football markets.
+
90+ Countries Campaign Global Reach - Localized content across LATAM, MENA, Europe, and SEA ensures global fan engagement.
+
90+ Countries Campaign Global Reach - Localized content across LATAM, MENA, Europe, and SEA ensures global fan engagement.
+
90+ Countries Campaign Global Reach - Localized content across LATAM, MENA, Europe, and SEA ensures global fan engagement.
%
According to regional surveys, 76% of Saudi football fans are eager to connect with their clubs through digital platforms like Fan Tokens.
%
According to regional surveys, 76% of Saudi football fans are eager to connect with their clubs through digital platforms like Fan Tokens.
%
According to regional surveys, 76% of Saudi football fans are eager to connect with their clubs through digital platforms like Fan Tokens.
Numbers
This 4-month multi-channel campaign drives global engagement for the Al Nassr FC Fan Token, culminating in a landmark launch event in Riyadh, Saudi Arabia. Combining cutting-edge Web3 tech via Chiliz & Socios.com with the magnetism of Ronaldo’s fanbase, the campaign targets crypto enthusiasts and football fans across Spain, Brazil, Turkey, Indonesia, and Vietnam. Exclusive token listing on Binance drives global accessibility, while hyper-localized marketing tactics ensure resonance across each region.
Summary
This 4-month multi-channel campaign drives global engagement for the Al Nassr FC Fan Token, culminating in a landmark launch event in Riyadh, Saudi Arabia. Combining cutting-edge Web3 tech via Chiliz & Socios.com with the magnetism of Ronaldo’s fanbase, the campaign targets crypto enthusiasts and football fans across Spain, Brazil, Turkey, Indonesia, and Vietnam. Exclusive token listing on Binance drives global accessibility, while hyper-localized marketing tactics ensure resonance across each region.
Summary
Marketing Objectives & KPI
Campaign
Campaign
🔹 Objective 1: Drive Global Awareness of Al Nassr FC’s Fan Token Launch
Achieve a minimum of 120 million impressions across global and regional media channels (organic + paid), with at least 40% originating from the primary target markets (Spain, Brazil, Turkey, Indonesia, Vietnam).
🔹 Objective 2: Position Chiliz as the Leading Web3 Fan Engagement Platform in MENA & Beyond
Secure 50+ earned media features in sports, crypto, and mainstream publications globally, and maintain a share of voice above 60% compared to other Web3 fan platforms during the campaign period.
🔹 Objective 3: Build a Strong, Educated Pre-Listing Community Across Primary Markets
Generate 50,000+ verified email leads and grow local Telegram communities by 30% month-over-month in all five key regions, with a minimum engagement rate of 25% per region (based on CTRs, poll participation, AMA attendance, etc).
🔹 Objective 4: Maximize Token Launch Momentum and Post-Event Brand Recall
Achieve a 90% retention rate across newly onboarded audiences one month post-launch, measured via continued social engagement, return site visits, and secondary actions (content shares, referrals, or newsletter clicks), alongside a 20%+ increase in CHZ search volume globally.
🔹 Objective 1: Drive Global Awareness of Al Nassr FC’s Fan Token Launch
🔹 Objective 2: Position Chiliz as the Leading Web3 Fan Engagement Platform in MENA & Beyond
🔹 Objective 3: Build a Strong, Educated Pre-Listing Community Across Primary Markets
🔹 Objective 4: Maximize Token Launch Momentum and Post-Event Brand Recall
Event Plan
Content
Content
Content
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Pre-Event Content Plan 1-3 Month
Objective: Build excitement and prepare the ground for the Fan Token launch by leveraging Ronaldo’s global fanbase and Al Nassr’s regional influence. Channels: Social Media (localized Instagram, TikTok, Twitter) Influencer Marketing (crypto and sports influencers per market) Email Newsletters (targeted segments) Paid Ads (Facebook, Google, YouTube, local platforms) PR & Media (sports & crypto press in each country) Localized Tactics: Spain: Highlight Ronaldo’s legacy in La Liga; partner with Spanish football influencers and sports podcasts. Brazil: Leverage local football passion with popular Brazilian sports personalities and crypto educators. Turkey: Use football fan forums and Turkish crypto community channels with language-specific content. Indonesia: Collaborate with crypto YouTubers and esports communities to educate and excite. Vietnam: Launch localized contests on popular social platforms like Zalo, targeting young crypto fans.
Pillar 1: Anticipation Engine
Pre-Event Content Plan 1-3 Month
Objective: Educate fans about Fan Token benefits and grow the whitelist/user base ahead of launch. Channels: Webinars and Live AMAs (hosted regionally) Local Crypto Exchange Partnerships (Binance, Mercado Bitcoin, Paribu, Tokocrypto, Remitano) Educational Video Series (in native languages) Community Platforms (Telegram, Discord localized groups) Localized Tactics: Spain: Host webinars with Spanish crypto experts and Al Nassr club ambassadors. Brazil: Partner with Mercado Bitcoin for joint campaigns explaining Fan Token utilities. Turkey: Use localized Telegram groups for live Q&A sessions. Indonesia: Create step-by-step video tutorials on buying and using Fan Tokens. Vietnam: Leverage crypto forums and influencers to promote whitelist signups.
Pillar 2: Token Build-Up
During-Event Content Plan 4 Month
Objective: Execute a high-profile offline launch event with live broadcasts and real-time fan engagement worldwide. Channels: Live Event at Mrsool Park, Riyadh Global Live Streaming (YouTube, Twitch, local platforms) Social Media Amplification (localized hashtags, live tweets, stories) Partner Crypto Exchange Listing Promotions (Binance launch campaign) Localized Tactics: Spain: Watch parties at fan hubs with Spanish commentary and influencer hosts. Brazil: Live streaming promoted through WhatsApp groups and sports bars. Turkey: Simultaneous viewing events with Turkish football fan clubs. Indonesia: Engage esports centers for group viewing and social media challenges. Vietnam: Leverage Zalo and Facebook Live streams with Vietnamese-language hosts.
Pillar 3: Global Reveal Experience
During-Event Content Plan 4 Month
Objective: Maximize token utility and fan participation through interactive campaigns. Channels: Social Media Contests and Polls (Instagram, TikTok) In-App Voting & Gamification (Socios.com platform) Influencer Collaborations (sports stars, crypto educators) Local Fan Club Partnerships Localized Tactics: Spain: Fan polls on match outcomes and token-powered voting contests. Brazil: Interactive quizzes and prize giveaways tailored for Brazilian fans. Turkey: Twitter campaigns highlighting crypto education and Fan Token benefits. Indonesia: Gamified challenges on TikTok promoting Fan Token use. Vietnam: Collaborative events with local football fan communities for token activations.
Pillar 4: Fan Engagement Drive
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Sustain engagement and loyalty with ongoing content and exclusive offers. Channels: Social Media Storytelling (highlight fan token holders) Email Campaigns (roadmap updates, upcoming benefits) Retargeting Ads (focused on non-converted fans) Community Management (Telegram, Discord localized groups) Localized Tactics: Spain: Spotlight Spanish token holders and upcoming match-related rewards. Brazil: Monthly updates with local sports media partnerships. Turkey: Exclusive post-launch webinars with Turkish crypto influencers. Indonesia: Content series featuring Indonesian Fan Token success stories. Vietnam: Reward campaigns using localized messaging on Zalo and Facebook.
Pillar 5: Momentum Sustainment
Post-Event Content Plan Carryover + Final Days of 4 Month
Objective: Analyze campaign success data and optimize for future engagement. Channels: Analytics Dashboards (Chiliz internal + Google Analytics + social insights) Surveys and Social Listening Tools CRM Data Segmentation and Feedback Localized Tactics: Collect market-specific feedback to refine messaging and content. Adjust budget allocations based on channel performance per country. Track fan sentiment in native languages for more accurate insights.
Pillar 6: Impact Measurement & Optimization
Timeline & Rollout Calendar
Roadmap
Roadmap
Month | Activities + Channels
Announcement of partnership with Al Nassr FC and Fan Token roadmap - Global PR, X, LinkedIn, Ig
Announcement of partnership with Al Nassr FC and Fan Token roadmap - Global PR, X, LinkedIn, Ig
Announcement of partnership with Al Nassr FC and Fan Token roadmap - Global PR, X, LinkedIn, Ig
Cristiano Ronaldo “Behind the Scenes” photo series - Ig, YouTube, X
Cristiano Ronaldo “Behind the Scenes” photo series - Ig, YouTube, X
Cristiano Ronaldo “Behind the Scenes” photo series - Ig, YouTube, X
Strategic regional press briefings (localized) - Local media (Spain, Brazil, Turkey, Indonesia, Vietnam), crypto blogs
Strategic regional press briefings (localized) - Local media (Spain, Brazil, Turkey, Indonesia, Vietnam), crypto blogs
Strategic regional press briefings (localized) - Local media (Spain, Brazil, Turkey, Indonesia, Vietnam), crypto blogs
Documentary short: “Al Nassr & Global Fandom” - YouTube, X, TikTok, Ig
Documentary short: “Al Nassr & Global Fandom” - YouTube, X, TikTok, Ig
Documentary short: “Al Nassr & Global Fandom” - YouTube, X, TikTok, Ig
Regional influencer explainers (Fan Token utility) - YouTube, TikTok, local X
Regional influencer explainers (Fan Token utility) - YouTube, TikTok, local X
Regional influencer explainers (Fan Token utility) - YouTube, TikTok, local X
Binance joint countdown campaign with giveaways - Binance social, X, Ig, PR
Binance joint countdown campaign with giveaways - Binance social, X, Ig, PR
Binance joint countdown campaign with giveaways - Binance social, X, Ig, PR
Riyadh offline Fan Token launch event - Event PR, Livestream (YouTube, X), media
Riyadh offline Fan Token launch event - Event PR, Livestream (YouTube, X), media
Riyadh offline Fan Token launch event - Event PR, Livestream (YouTube, X), media
Ronaldo + Team exclusive interviews (token reveal) - X, YouTube, regional syndication
Ronaldo + Team exclusive interviews (token reveal) - X, YouTube, regional syndication
Ronaldo + Team exclusive interviews (token reveal) - X, YouTube, regional syndication
Regional thought-leader AMAs (football + crypto crossover) - X Spaces, Tg, Medium
Regional thought-leader AMAs (football + crypto crossover) - X Spaces, Tg, Medium
Regional thought-leader AMAs (football + crypto crossover) - X Spaces, Tg, Medium
“Global Recap” visual campaign (highlight reel, testimonials, press quotes) - YouTube, Ig, X
“Global Recap” visual campaign (highlight reel, testimonials, press quotes) - YouTube, Ig, X
“Global Recap” visual campaign (highlight reel, testimonials, press quotes) - YouTube, Ig, X
KPIs Measured
Press pickups, engagement rate, impressions
Press pickups, engagement rate, impressions
Press pickups, engagement rate, impressions
Reach, video views, fan sentiment
Reach, video views, fan sentiment
Reach, video views, fan sentiment
Media mentions, brand awareness uplift
Media mentions, brand awareness uplift
Media mentions, brand awareness uplift
Watch time, shares, comments
Watch time, shares, comments
Watch time, shares, comments
Reach per region, CTR
Reach per region, CTR
Reach per region, CTR
Follower growth, giveaway participation
Follower growth, giveaway participation
Follower growth, giveaway participation
Livestream viewers, RSVPs, press mentions
Livestream viewers, RSVPs, press mentions
Livestream viewers, RSVPs, press mentions
View count, interaction rate
View count, interaction rate
View count, interaction rate
Listener count, engagement, retention
Listener count, engagement, retention
Listener count, engagement, retention
Video watch time, backlink count, share rate
Video watch time, backlink count, share rate
Video watch time, backlink count, share rate
Channel Mix & Budget Allocation
Endorsement
Endorsement
1️⃣ Regional Paid Media Campaigns Budget: €25,000
Localized ads (Meta, YouTube, TikTok, X) in Spain, Brazil, Turkey, Indonesia, and Vietnam, with creatives tailored to each market’s football culture and crypto familiarity.
1️⃣ Regional Paid Media Campaigns Budget: €25,000
Localized ads (Meta, YouTube, TikTok, X) in Spain, Brazil, Turkey, Indonesia, and Vietnam, with creatives tailored to each market’s football culture and crypto familiarity.
1️⃣ Regional Paid Media Campaigns Budget: €25,000
Localized ads (Meta, YouTube, TikTok, X) in Spain, Brazil, Turkey, Indonesia, and Vietnam, with creatives tailored to each market’s football culture and crypto familiarity.
2️⃣ Influencer Collaborations Budget: €15,000
Engage top-tier football and crypto influencers across platforms (YouTube, Instagram, TikTok) to deliver authentic, localized narratives and drive social proof.
2️⃣ Influencer Collaborations Budget: €15,000
Engage top-tier football and crypto influencers across platforms (YouTube, Instagram, TikTok) to deliver authentic, localized narratives and drive social proof.
2️⃣ Influencer Collaborations Budget: €15,000
Engage top-tier football and crypto influencers across platforms (YouTube, Instagram, TikTok) to deliver authentic, localized narratives and drive social proof.
3️⃣ Cristiano Ronaldo Cross-Promotion Budget: €10,000
Boosted syndication of Ronaldo’s campaign materials across his social ecosystem, leveraging fanbase virality and endorsement power.
3️⃣ Cristiano Ronaldo Cross-Promotion Budget: €10,000
Boosted syndication of Ronaldo’s campaign materials across his social ecosystem, leveraging fanbase virality and endorsement power.
3️⃣ Cristiano Ronaldo Cross-Promotion Budget: €10,000
Boosted syndication of Ronaldo’s campaign materials across his social ecosystem, leveraging fanbase virality and endorsement power.
4️⃣ Binance Partnership Promotion Budget: €12,000
Joint marketing content and PR with Binance (site banners, blog features, email newsletters) to anchor credibility and boost token visibility.
4️⃣ Binance Partnership Promotion Budget: €12,000
Joint marketing content and PR with Binance (site banners, blog features, email newsletters) to anchor credibility and boost token visibility.
4️⃣ Binance Partnership Promotion Budget: €12,000
Joint marketing content and PR with Binance (site banners, blog features, email newsletters) to anchor credibility and boost token visibility.
5️⃣ Physical Market Activations Budget: €14,000
Chiliz Greenhouse “Fan Token Stadium Experience” in Riyadh + pop-up booths in sports bars across primary markets for real-world immersion.
5️⃣ Physical Market Activations Budget: €14,000
Chiliz Greenhouse “Fan Token Stadium Experience” in Riyadh + pop-up booths in sports bars across primary markets for real-world immersion.
5️⃣ Physical Market Activations Budget: €14,000
Chiliz Greenhouse “Fan Token Stadium Experience” in Riyadh + pop-up booths in sports bars across primary markets for real-world immersion.
6️⃣ Owned Channel Amplification Budget: €8,000
Content production and paid boosting across Socios.com, Chiliz social, newsletters, SEO blog campaigns, and YouTube to retain users inside the ecosystem.
6️⃣ Owned Channel Amplification Budget: €8,000
Content production and paid boosting across Socios.com, Chiliz social, newsletters, SEO blog campaigns, and YouTube to retain users inside the ecosystem.
6️⃣ Owned Channel Amplification Budget: €8,000
Content production and paid boosting across Socios.com, Chiliz social, newsletters, SEO blog campaigns, and YouTube to retain users inside the ecosystem.
7️⃣ PR & Media Relations Budget: €16,000
Global and regional press release syndication, interviews, op-eds, and exclusive briefings to dominate earned media channels during each campaign phase.
7️⃣ PR & Media Relations Budget: €16,000
Global and regional press release syndication, interviews, op-eds, and exclusive briefings to dominate earned media channels during each campaign phase.
7️⃣ PR & Media Relations Budget: €16,000
Global and regional press release syndication, interviews, op-eds, and exclusive briefings to dominate earned media channels during each campaign phase.
Target Audiences
People
People
Primary: Crypto Confident 1️⃣ Web3 Natives
Individuals active in the crypto and DeFi space, regularly engaging with blockchain platforms, trading, and early adopting new token launches. Value utility, governance, and early access.
Primary: Crypto Confident 1️⃣ Web3 Natives
Individuals active in the crypto and DeFi space, regularly engaging with blockchain platforms, trading, and early adopting new token launches. Value utility, governance, and early access.
Primary: Crypto Confident 1️⃣ Web3 Natives
Individuals active in the crypto and DeFi space, regularly engaging with blockchain platforms, trading, and early adopting new token launches. Value utility, governance, and early access.
Primary: Crypto Confident 2️⃣ CHZ Ecosystem Loyalists
Existing Chiliz and Socios users, holding or trading Fan Tokens. Already familiar with platform mechanics, looking for the next high-impact club or token to support and trade.
Primary: Crypto Confident 2️⃣ CHZ Ecosystem Loyalists
Existing Chiliz and Socios users, holding or trading Fan Tokens. Already familiar with platform mechanics, looking for the next high-impact club or token to support and trade.
Primary: Crypto Confident 2️⃣ CHZ Ecosystem Loyalists
Existing Chiliz and Socios users, holding or trading Fan Tokens. Already familiar with platform mechanics, looking for the next high-impact club or token to support and trade.
Secondary: Sports Fans & Crypto Enthusiasts 3️⃣ Ronaldo Nation
Cristiano Ronaldo’s global fanbase that are highly engaged online, emotionally connected to his legacy. Motivated by player-led narratives and likely to explore digital assets tied to their idol.
Secondary: Sports Fans & Crypto Enthusiasts 3️⃣ Ronaldo Nation
Cristiano Ronaldo’s global fanbase that are highly engaged online, emotionally connected to his legacy. Motivated by player-led narratives and likely to explore digital assets tied to their idol.
Secondary: Sports Fans & Crypto Enthusiasts 3️⃣ Ronaldo Nation
Cristiano Ronaldo’s global fanbase that are highly engaged online, emotionally connected to his legacy. Motivated by player-led narratives and likely to explore digital assets tied to their idol.
Secondary: Sports Fans & Crypto Enthusiasts 4️⃣ Football-Curious Crypto Users
Young, mobile-first users in emerging markets (e.g., Vietnam, Turkey, Indonesia) with light exposure to crypto and high passion for football. Open to gamified fan engagement and low-risk entry into crypto through fandom.
Secondary: Sports Fans & Crypto Enthusiasts 4️⃣ Football-Curious Crypto Users
Young, mobile-first users in emerging markets (e.g., Vietnam, Turkey, Indonesia) with light exposure to crypto and high passion for football. Open to gamified fan engagement and low-risk entry into crypto through fandom.
Secondary: Sports Fans & Crypto Enthusiasts 4️⃣ Football-Curious Crypto Users
Young, mobile-first users in emerging markets (e.g., Vietnam, Turkey, Indonesia) with light exposure to crypto and high passion for football. Open to gamified fan engagement and low-risk entry into crypto through fandom.
List of SEO Keywords
SEO
SEO
SEO
Al Nassr Fan Token
Al Nassr Fan Token
Al Nassr Fan Token
Cristiano Ronaldo Fan Token
Cristiano Ronaldo Fan Token
Cristiano Ronaldo Fan Token
Football Fan Tokens 2025
Football Fan Tokens 2025
Football Fan Tokens 2025
Web3 Football Engagement
Web3 Football Engagement
Web3 Football Engagement
Saudi Arabia Crypto Sports
Saudi Arabia Crypto Sports
Saudi Arabia Crypto Sports
Buy Football Tokens
Buy Football Tokens
Buy Football Tokens
Socios.com Al Nassr Token
Socios.com Al Nassr Token
Socios.com Al Nassr Token
CHZ Token
CHZ Token
CHZ Token
Blockchain Football Token
Blockchain Football Token
Blockchain Football Token
Buy Al Nassr Token
Buy Al Nassr Token
Buy Al Nassr Token
Socios Fan Token
Socios Fan Token
Socios Fan Token
Crypto Football Tokens
Crypto Football Tokens
Crypto Football Tokens
Fan Token Launch
Fan Token Launch
Fan Token Launch
Al Nassr Fan Token / Cristiano Ronaldo Fan Token: Targets fans of the club and Ronaldo, driving organic traffic from football enthusiasts.
CHZ Token / Socios Fan Token: Captures crypto audience familiar with Chiliz’s ecosystem, expanding reach to crypto investors.
Crypto Football Tokens / Blockchain Football Token: Appeals to the broader blockchain and crypto community interested in sports tokens.
Localized Terms: Consider adding local language variations in Spanish, Portuguese, Turkish, Indonesian, and Vietnamese to enhance regional SEO impact.
Buy Al Nassr Token / Fan Token Launch: Commercial intent keywords focusing on purchase interest and launch awareness.
Al Nassr Fan Token / Cristiano Ronaldo Fan Token: Targets fans of the club and Ronaldo, driving organic traffic from football enthusiasts.
CHZ Token / Socios Fan Token: Captures crypto audience familiar with Chiliz’s ecosystem, expanding reach to crypto investors.
Crypto Football Tokens / Blockchain Football Token: Appeals to the broader blockchain and crypto community interested in sports tokens.
Localized Terms: Consider adding local language variations in Spanish, Portuguese, Turkish, Indonesian, and Vietnamese to enhance regional SEO impact.
Buy Al Nassr Token / Fan Token Launch: Commercial intent keywords focusing on purchase interest and launch awareness.
Al Nassr Fan Token / Cristiano Ronaldo Fan Token: Targets fans of the club and Ronaldo, driving organic traffic from football enthusiasts.
CHZ Token / Socios Fan Token: Captures crypto audience familiar with Chiliz’s ecosystem, expanding reach to crypto investors.
Crypto Football Tokens / Blockchain Football Token: Appeals to the broader blockchain and crypto community interested in sports tokens.
Localized Terms: Consider adding local language variations in Spanish, Portuguese, Turkish, Indonesian, and Vietnamese to enhance regional SEO impact.
Buy Al Nassr Token / Fan Token Launch: Commercial intent keywords focusing on purchase interest and launch awareness.
Partnership & Influencer Proposals
Connections
Connections
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3
4
Global:
1️⃣ Partner with Binance for exclusive token launch promotion and giveaways. 2️⃣ Collaborate with Cristiano Ronaldo’s official social channels for cross-promotion.
1
2
3
4
Global:
1️⃣ Partner with Binance for exclusive token launch promotion and giveaways. 2️⃣ Collaborate with Cristiano Ronaldo’s official social channels for cross-promotion.
1
2
3
4
Global:
1️⃣ Partner with Binance for exclusive token launch promotion and giveaways. 2️⃣ Collaborate with Cristiano Ronaldo’s official social channels for cross-promotion.
You ask, I answer.
FAQs
FAQs
FAQs
Why Al Nassr FC?
Al Nassr is home to Cristiano Ronaldo, one of the most followed athletes worldwide, making it the perfect club to fuel global fan token enthusiasm.
Why Binance?
How will the campaign engage different markets?
How does the launch event work?
How is the budget optimized?
How protect against crypto skepticism?
What makes this campaign innovative?
How do we measure success?
Why Al Nassr FC?
Al Nassr is home to Cristiano Ronaldo, one of the most followed athletes worldwide, making it the perfect club to fuel global fan token enthusiasm.